Monday 30 April 2018

Top Mobile App trends to watch for in 2018

2017 proved to be a phenomenal year for mobile app development. A lot of new apps were launched to meet the needs of modern living. Businesses realized that mobile applications were no longer an optional investment, but a necessity.

Mobile apps have been the centre of innovation lately with social media, lifestyle and gaming apps dominating the mobile application market. Keeping this in mind, the trends that would determine the future of mobile application development are as follows –

Accelerated mobile pages for apps


This is an important recent upcoming trends that is gaining popularity with easy passing day. The page loading on mobile devices is accelerated to a great rate by following guidelines laid down in the AMP project by Google. Accelerated Mobile pages will help web apps to load more quickly on any mobile device, thus reducing bounce rate. Google has also declared to provide an isolated search index for mobile web. From an SEO point of view, this step transforms the approach of mobile application development. This would help publishers not only to increase the visibility of their ads, but create a boom in the number of visitors. AMP is expected to provide a better user experience and enhanced mobile search engine visibility that can be of great help to online businesses. Some of the benefits of AMP are as follows –
  • No sitemap required
  • Higher CTR
  • Higher Page ranking
  • Increased visitors
  • Mobile Search Index
  • Increased visibility of ads
  • Fewer efforts of migration
  • Increased number of visitors
  • Easy analysis of visitors

Virtual Reality and Augmented Reality apps

Recently a lot of development took place in the field of augmented reality and virtual reality apps. There has been a significant growth driven by demands from consumers and businesses for new technologies. Both of these domains possess huge potential to transform a diverse range of industry sectors. The market for Augmented Reality will be driven by industries like engineering, healthcare, retail and real estate. Virtual Reality will the focus of apps from the game and events sphere. More apps are expected to roll out in 2018 where Augmented Reality or Virtual Reality will be integrated to provide a better user experience.

Benefits of Augmented Reality

It allows detailed presentation of products and services with the help of visual experience for different clients. Brands can also show the relevance of their products in real time. The technology can also be used to train employees in a high-tech manner which can lead to an increase in productivity. Virtual Reality is ideal for company marketing as it allows product showcasing in virtual showrooms without taking much of space. To make the process more interactive, a perfect blend of photography and technology can be used for promotion of products. One can get 3D vision of the products which is considered to be a revolutionary change in the field of application development.

Internet of Things and Wearable apps

IoTs will gradually become more prominent and popular in the year 2018. The concept of smart home, smart city, smart retail, and smart health is growing gradually. From sectors like healthcare and retail to education, the use of IoT apps are on the rise. Smart watches and other types of connected wearable devices have already created a rave in the technology market. Many of these devices are integrated with standalone features while others need support from a mobile. For instance, before the Watch OS4 was launched in the market, the Apple watch needed iPhone's network for calling. Users prefer wearable devices that synchronize with mobile devices to allow an easy access of data. Google has also released Android Things to increase IoT adoption. As we see a prominent increase in demand for connected devices, apps will be required for smart devices besides smart phones. So web developers are including new innovation to enable apps to meet diverse needs.

Instant apps are on their way

Android apps do not require complete installation. Users can view the app and its content easily without actually installing the app. Android's instant app support with the latest versions of Android Studio from 5.00 to 8.00, provides all the required tools that you need to modularize your app. With just one click businesses can have all the advantages of the app within their site. Users need only load the portion of the app they need without installing the complete app. You can run these Android instant apps seamlessly without any hassle. Instant apps save a lot of space on smart phones and are easy to share. As there is no unwanted downloading of apps, Android Instant apps are expected to bring about revolutionary changes in the market.

Mobile payments

Consumers who shop online using mobile apps usually pay using internet banking or credit/debit cards. However, with the introduction of Google Wallet and Apple Pay, consumers are shifting to m-commerce. M-commerce is going to stay strong in the year 2018 as more mobile pay mechanisms emerge in the market. Considering the recent scan and pay system by Visa Cards and Samsung, it is expected that more mobile pay apps will be launched to provide consumers with a comfortable payment experience. So m-commerce is expected to get a boost up because an increasing number of app developers are coming up with new apps that ease payments online.

Security apps

The security of apps is a big concern now considering the amount of personal data that smartphones contain. However, It is surprising to see that many people do not take the security of their smartphones as seriously as they should. This is a huge concern for app developers, and they are trying to integrate high-end security features for better security of mobiles. Apps that are developed with built-in security features can make a huge difference in this domain. More developers are trying rigorously to secure the codes of app they develop, from scratch. Apps with better UX and additional security features are expected to launch in 2018. There is also an increase in the awareness towards better use of authorization and encryption. Web developers are working hard to ensure that every app they design comes with a safety guarantee.

Cloud based app development

Nowadays mobile app developers are designing more mobile apps that are cloud driven. These cloud based app can retrieve data from the cloud and thus reduce the load on the internal memory of your phone. Along with Dropbox and Google Drive, other cloud based apps are expected to come up during 2018. For enterprises, using cloud based mobile apps would significantly remove security issues that are already inherent in Buy Your Own Device (BYOD). There has always been a concern to protect corporate sensitive data, especially the data that is accessed using devices that are not secure. Nowadays many an mobile app development company is opting to include cloud-based technology into the apps they develop.

On demand apps
On-demand apps are very popular these days. These type of apps are useful, convenient and easily accessible. They make our lives easy. Timely services and easy payment options are advantages that these apps offer. They are really good in offering services at your convenience. Some examples of on-demand apps are cleaning services, laundry services, food delivery, taxi service and beauty services. More businesses want to gain popularity with the use of these on-demand apps. So 2018 marks the emergence of more on-demand apps that would make our lives pretty easy.

Machine learning, Artificial Intelligence and Chatbots

With the introduction of AI apps like Siri, Prisma and Google Now, more AI apps are expected to launch in the year 2018. Customized chatting with online shoppers is an important characteristic of any online retail business. Apps are gradually learning about user preferences. So developers are constantly thinking of ways to include chat-bots and AI in the apps they develop to provide better user satisfaction. The concept of introducing Machine Learning technology, chat-bots into apps is something that upcoming apps may be integrated with.

Lazy Loading Technology

Lazy Loading is another great trend that is expected to rise to prominence in the year 2018. Images that take a long time to load usually prevent the user from opening the whole article. It takes a lot of time to load the page and users leave the page midway abruptly. Users do not spend too much time waiting for the page to load, resulting in a loss of conversion rates. So tech experts have started to integrate lazy loading technology. This use of this technology means that images will only load when the user scrolls to where they are on the page. Otherwise they do not overlap the loading of the page when the user is going through the page.


These are the some mobile app development trends that are expected to gain prominence in the year 2018. A renowned mobile app development company will always look for ways to integrate the latest technology, innovative methods and high-end tools to provide apps that are perfect for modern day comfortable living.

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