Increasing Your Market Reach using a Responsive Web Design Company

The importance of a responsive web design company in your online business strategy cannot be overemphasized. With more internet users accessing the internet using multiple internet devices, your site’s design has to be adaptable to all screen sizes. Whether on desktops, laptops, wearables or smartphones your web pages should easily adjust to all these devices for a more seamless browsing experience.

The fact that mobile internet traffic has now surpassed desktop traffic only makes responsive web design (RWD) all the more important for your online business. Therefore the need to partner with a highly experienced web development service is important.

Responsive web design guarantees an optimal viewing experience, enhanced flexibility, excellent user experience, affordable web development, easier management of a single website, higher visibility on search engine result pages (SERPs), increased sales and conversion as well as a maximization of analytics and reporting. Gone are the days when you needed a separate website for desktop users and a mobile site for mobile SEO strategy. Responsive web design is one of the most important, cost-effective and practical strategies for any online business.

If you are planning to launch a business website, you need to consider your target market. With each passing day more people are using mobile devices to access the internet. The rapid growth of mobile usage across all customer segments necessitates the development of more adaptive websites to ensure greater reach. A business website is no longer enough to build the presence of your brand online, instead your focus should be on providing customers with the best user experience (UX).

Internet users have little patience with slow loading or rigid websites that require a lot of tinkering to use on the go. Websites that offer subpar user experience are plagued by high bounce rates and poor conversion rates. However superb a marketing campaign is on a traditional website, you will still find it hard to convert. This is where responsive web design comes into play.

Responsive Web Design (RWD) in Detail

Working with a responsive web design company on your new website or in redesigning your existing platform gives you a wider reach to reach out to the growing number of mobile users. If you are struggling to gain traction in your niche, it is time to assess the impact of RWD on your business. Responsive web design allows for the development of a website that change its appearance to accommodate the requirements of the device that is used to browse it. When your business website is responsive to the environment every internet user will be able to access web pages easily without intermittent delays.

The Importance of Responsive Web Design (RWD)

With global mobile traffic growing by 74% in 2015/2016 according to CISCO, there is no ignoring the place of responsive web development in modern business. According to eMarketer, over 2.6 billion people are expected to be using smartphones by 2018. More people are accessing the internet on smaller screens and your website must be adaptable to all these devices. Another study published by HubSpot shows that 38% of internet users abandon a web page if the layout is unattractive. A similar number of users also turn away if images on a web page can’t load fast on their devices. This is mostly a problem with older rigid websites.

In summary, the implementing of responsive web design by a reliable service will help you achieve the following:

• Scalability: A responsive website is flexible enough to accommodate more traffic and content as your business grows.
• Improved user experience: Users on all internet devices will enjoy a seamless browsing experience leading to brand loyalty.
• Better SEO: Google loves responsive websites because they provide better user experience. Google crawlers find it easier to index content on your site and this in turn leads to better ranking on SERPs.
• Easier site administration: You only have one site to manage as opposed to a separate desktop and mobile site which you had to run before. Managing a single website is easier and your online campaigns will fare better.
• Cost-effectiveness: A single website for all devices makes a lot of financial sense. Running a single website is also less costly. This innovative web design strategy saves you money on mobile web development.
• Super flexible website: Responsive web design is fluid and web content moves freely across all screen resolutions and devices. The grids and images are fluid allowing users easier access while interacting with these websites.
• Increased sales conversion: Internet users are renowned for their short span of attention. Any problems for example loading a website on their device leads to abandonment. However, responsive web design development reduces this and creates a consistent look and feel of your site across all devices. All barriers that would have led to abandonment are eliminated leading to higher conversion and sales.

If you are looking for the most reliable responsive web development solutions, QualDev is best positioned to work with you. They offer tested and proven RWD solutions with a high rate of effectiveness.

If you hire the best responsive web design company, you will be in a position not only to leverage the growing number of mobile internet users but also to grow your brand online. RWD is an effective strategy with multi-prong benefits including reduced cost in web administration, better SEO results, improved user experience, more conversion and increased brand loyalty.