Top 7 reasons why shopping carts are abandoned

Shoppers abandon more than half of the shopping carts instances just before final checkout. This has reduced conversion rates to a large extent. If you want to boost sales and increase revenue, you would need to reduce shopping cart abandonment. You can hire a company that offerseCommerce shopping cart solutions to help with it.

Knowing why shopping carts are abandoned, and the problems that customers face, could help you device a method that helps reduce shopping cart abandonment. Here are some of the reasons why shopping carts are abandoned that you could investigate before you hire an agency that provides eCommerce shopping cart solutions,

1. High product costs:

People avoid buying when they find that the price of products no your website are high. They may know of alternate sources online that sell the same product at a lower price, so it is obvious they will not buy it from your store.

2. Long, complicated checkout process:

People visit your website, like some products, and then add them to their cart. However, they leave your store empty handed. Why? Having to navigate a complicated and time-consuming check out process that asks for a lot of information could be the culprit. So, make sure you create a simple one-page checkout.

3. Shipping issues:

Various shipping option related issues could also contribute to cart abandonment; like high shipping cost, slow shipping or listing the cost at later steps in the checkout process. For retaining customers, deliver it as soon as possible and offer either free shipping or keep shipping costs as low as possible. One of the most important tips here is to mention the shipping cost on the product page itself. If you surprise customers with high shipping cost while they checkout, most of them will leave your cart without purchasing.

4. Forced registration:

Most people tend to leave your store without purchasing when they are forced to register an account on the website. Most visitors find filling up huge forms and registering on a website annoying. So, if you don’t want to lose customers, it is advisable to allow guest check out.

5. Lack of payment options:

Most people have started buying online, but it is not necessary that all of them have started paying online. Few people choose to pay cash, and they will abandon cart if they do not find a ‘cash on delivery’ payment option. So, make sure you offer the maximum payment options possible.

6. Lack of product information:

Most visitors know exactly what they want to buy and they look for certain features in the product description. They will not buy a product if they do not find the feature they are looking for, mentioned in the description. So, make sure you use as much detail while describing products and provide images, features, benefits and specifications wherever possible.

7. The urge to look around:

Some people visit online stores to research products they are interested in and not with an intention of buying. They just want to have a look at products to check out the latest trends in market. This is one of the most common reasons for shopping cart abandonment.

Now that you are aware of some of important reasons that lead to cart abandonment, and determine that there are issues that you may want to resolve, it is recommended that you consult a professional eCommerce shopping cartsolution provider and get the issues resolved to augment your conversion rate at the earliest.